Marketing artificial intelligence (AI)
How to use AI to find and prioritize untapped market segments
See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy.
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Lisa Peyton's latest articles
Marketing artificial intelligence (AI)
How to revolutionize your market segmentation with genAI
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities.
Marketing artificial intelligence (AI)
The AI-powered marketer’s roadmap to the future of content
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve.
Marketing artificial intelligence (AI)
Essential KPIs to measure generative AI’s success in marketing
From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts.
Marketing artificial intelligence (AI)
Decoding generative AI: Top LLMs and the app ecosystems they support
Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
Marketing artificial intelligence (AI)
Building your generative AI marketing skillset: Training and upskilling
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters
Marketing artificial intelligence (AI)
Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs.
Marketing artificial intelligence (AI)
GenAI for text and visuals: Marketing’s AI power couple
From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.
Marketing artificial intelligence (AI)
The new frontier of visual content: A marketer’s guide to AI
Here's what you need to know about AI's role in visual content creation and the two types of genAI tools for your creative needs.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Marketing artificial intelligence (AI)
The rise of generative AI: A marketer’s guide to textual and visual AI content
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.
Top 5 XR and AI marketing trends in 2023
Here's what's in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
XR + AI: 5 tools driving today’s content revolution
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
Meet 3D virtual influencers, the new breed of marketing influencers
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
Metaverse, Web 3.0 and NFTs: What marketers need to know
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
Top 10 immersive marketing events of 2023
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
Top 10 immersive marketing trends that will grow your grinchy heart in 2023
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.
Manifesto for the makers of the metaverse
We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.
Top 3 marketing use cases for the B2B metaverse
Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
10 things to consider when using XR for your event
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.