Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance -- and how you can use this information to bolster your SEO and PPC campaigns.
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Larry Kim's latest articles
Infographic: 11 amazing hacks that will boost your organic click-through rates
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that "grades" your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
5 brilliant headline hacks for crazy high organic click-through rates
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google's new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter
Columnist Larry Kim explains the ins and outs of launching an effective Twitter Followers campaign. Have you tried it out yet?
The Secret Formula For Irresistible LinkedIn Connection Requests
How do you get more people to connect with you and your brand on LinkedIn? Columnist Larry Kim has some tips for how marketers can quickly expand their LinkedIn networks.
Use This Stupid-Simple Secret Ingredient to Boost Social Engagement
Contributor Larry Kim shares a simple tip for how to get your followers more interested and invested in your social efforts.
A Complete Guide To Twitter Promoted Video Ads
Looking to diversify your paid advertising spend? Columnist Larry Kim of WordStream recommends Twitter's Promoted Video ads.
Meet The New Twitter Analytics Tools (From Twitter!)
Twitter opened up its analytics platform to all users in mid-2014, but is it any good? Contributor Larry Kim explores this question.
Rethink Your LinkedIn Strategy: 6 Benefits Of Treating It More Like Twitter
When you limit your LinkedIn network to only connections you personally know, you limit your overall networking potential.
Internet Marketing Dominates Inc.’s List Of America’s 5000 Fastest-Growing Companies
Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States last week, and the internet marketing industry is definitely well represented. It’s quite an interesting journey to build an internet marketing company, and as I review Inc.‘s list, I’m so inspired by what other founders in our industry have built. Showroom Logic, […]
5 Essential Thought Leadership Skills For Content Marketing Success
There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences. Thought leaders are the people who drive conversations, influence others and shape perceptions in any given industry. Thought leadership means you create the news rather than […]
The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care
There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound marketing” and “interruption marketing,” as shown here: A lot of […]