Khalid Saleh

Khalid Saleh is the CEO and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more.

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3 popular CRO tactics (that can backfire terribly)

Ready to implement all those great conversion rate optimization (CRO) techniques you've learned? Not so fast! Columnist Khalid Saleh warns that if they're not done properly, your CRO efforts might run into trouble.