Performance
The 5-step approach to driving retail growth
Here's what successful retailers are doing to survive and thrive in the current competitive environment.
Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.
Performance
Optimize your holiday marketing dollars – long after the Christmas lights dim
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.
Data
Lookalike modeling breathing new life into old channels
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
Data
Lookalike modeling breathing new life into old channels
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
Data
People-based measurement is the new black
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
Performance
3 things you can do to stop (or at least slow) customer churn
Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.
Performance
5 steps to making ‘SENSE’ of early lifecycle marketing
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
Performance
Simple steps to addressing your one-time buyer problem
While you're focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.
Performance
3 techniques to boost holiday CLV with advanced segmentation
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.
Operations
The 3 things to look for in a customer-centric marketing tool
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.
Data
From insight to action: 3 common pitfalls and strategies for more actionable data
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.
Performance
The secret to intelligent growth: Know your customers
How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention.
Performance
3 doable steps toward always-on, always-relevant marketing
Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers.
Performance
4 strategies for stretching your summer marketing spend
With summer hot on the horizon, it's a good time to think about how you can get the most out of your marketing budget. Columnist Jordan Elkind shares his top strategies.
Performance
The loyalty funnel: 3 KPIs for measuring customer retention
How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and explains how you can target customers at each phase.
Performance
5 customer-centric metrics to implement today
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making.
Performance
Make new friends, but keep the old: 3 opportunities for uncovering revenue from your existing customers
How do you build on the value of your existing customers? Columnist Jordan Elkind says that by segmenting your customers and using the right tools, you can gain valuable insights.
Performance
Making The Most Of Social Media, Even When It’s Not Driving Sales
Are your social channels failing to drum up big sales? You're not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media.
Performance
What The 2015 Holiday Season’s 3 Biggest E-Commerce Surprises Mean For Marketers In 2016
Columnist Jordan Elkind discusses some lessons learned from the 2015 holiday shopping season and how marketers can apply them to this year's strategy.