The 5-step approach to driving retail growth
Here's what successful retailers are doing to survive and thrive in the current competitive environment.
Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for ecommerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.
Here's what successful retailers are doing to survive and thrive in the current competitive environment.
Jordan Elkind | Nov 2, 2018 at 4:24 pm ETRetailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.
Jordan Elkind | Jan 18, 2018 at 8:41 am ETColumnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting.
Jordan Elkind | Aug 30, 2017 at 9:36 am ETAd tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
Jordan Elkind | Jun 6, 2017 at 3:09 pm ETGetting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.
Jordan Elkind | Feb 10, 2017 at 9:53 am ETColumnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
Jordan Elkind | Dec 19, 2016 at 10:34 am ETWhile you're focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.
Jordan Elkind | Nov 23, 2016 at 10:45 am ETThe holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.
Jordan Elkind | Nov 4, 2016 at 10:19 am ETWith a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.
Jordan Elkind | Sep 26, 2016 at 9:37 am ETHow do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.
Jordan Elkind | Sep 7, 2016 at 10:25 am ETHow do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention.
Jordan Elkind | Aug 1, 2016 at 9:28 am ETColumnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers.
Jordan Elkind | Jul 1, 2016 at 10:23 am ETWith summer hot on the horizon, it's a good time to think about how you can get the most out of your marketing budget. Columnist Jordan Elkind shares his top strategies.
Jordan Elkind | Jun 6, 2016 at 10:51 am ETHow do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and explains how you can target customers at each phase.
Jordan Elkind | May 9, 2016 at 9:39 am ETIs your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making.
Jordan Elkind | Apr 11, 2016 at 10:50 am ETHow do you build on the value of your existing customers? Columnist Jordan Elkind says that by segmenting your customers and using the right tools, you can gain valuable insights.
Jordan Elkind | Mar 14, 2016 at 11:00 am ETAre your social channels failing to drum up big sales? You're not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media.
Jordan Elkind | Feb 15, 2016 at 9:32 am ETColumnist Jordan Elkind discusses some lessons learned from the 2015 holiday shopping season and how marketers can apply them to this year's strategy.
Jordan Elkind | Jan 20, 2016 at 12:30 pm ETAs we edge closer to 2016, it's time to start thinking about your marketing strategy for next year. Columnist Jordan Elkind shares what marketers can learn from the Black Friday weekend.
Jordan Elkind | Dec 21, 2015 at 11:00 am ETWith holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to.
Jordan Elkind | Nov 23, 2015 at 10:07 am ET