Jordan Elkind

Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.


Simple steps to addressing your one-time buyer problem

While you're focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.


5 customer-centric metrics to implement today

Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making.