Facebook will show users the agencies, partners involved in Custom Audience targeting
Users will be able to see how advertisers and third parties are using their contact information to target ads on Facebook.
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Ginny Marvin's latest articles
Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
The ecommerce giant raked in $10 billion in advertising revenue in 2018.
Quora adds search-like keyword targeting, Auction Insights for advertisers
Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers.
Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
Sites that don't adhere to the Better Ads Standards could see ads blocked.
Amazon’s latest ad test: Targeted Product Sampling
The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad platform.
Amazon adopts MRC viewability standard for conversion attribution
View-through conversions are now attributed to viewable impressions only.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The ecommerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
MarTech Today: A fresh look at in-app advertising, Social Sprout scores funding
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Merkle launches bidding platform tailored for Amazon sponsored brand ads
The proprietary platform was developed to meet growing demand for bidding at scale.
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
Advertisers remain focused on performance, and so far it's holding.
3 prospecting features for Google Display campaigns
These relatively new features are aimed at reaching new customers with Display campaigns.
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
Google adds pay for conversions bidding in Display campaigns
Advertisers can pay for conversions rather than clicks or impressions.
Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Dec 13, 2018 by Amy Gesenhues Says more than 75 million daily Watch visitors spend, on average, more than […]
YouTube sunsetting call-to-action overlays in favor of new ad extension
The call-to-action ad extension will be available for TrueView in-stream ads to start.
Hulu launches new private marketplace for its OTT ad inventory
The new programmatic marketplace will launch at the start of the new year.
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes.
Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday
A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options. The company said, late Tuesday, it has resolved the problem.
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from you.
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all publishers.
Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace
The branded stores are aimed at appealing to Jet's target urban shoppers.
AdSense users will have to submit all new sites for verification
No more adding existing code to new sites without AdSense review and approval.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed.
Marketing Day: Facebook on massive data breach, Twitter GDPR investigation, and more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
14 million users had names, contact details, bio information, location and search history stolen, among other details.
Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon advertising.
Marketing Day: Facebook ad effectiveness tool, Yahoo Small Business comeback, Google Home Hub
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing Day: Google+ data exposure, Brandwatch merges with Crimson Hexagon, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer.
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers.