Elisabeth Osmeloski

Elisabeth Osmeloski is VP of Audience Development for Search Engine Land and MarTech. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference and the MarTech Conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.

Marketing Management

The Google Dance Returns To Silicon Valley @SMX West

The Google Dance is back. Don’t know what the Google Dance is? It’s the nickname given to when Google’s search results dance around after an algorithm update. But it’s also the name of an annual gathering for search marketers that Google hosted at its Googleplex headquarters from 2002 through 2008. Now the Google Dance is back. It’s happening […]

Customer & Digital Experience

A Marketer’s Guide To Gaining Attention On 12 Top Social Networks

In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annual SMX Social Media Marketing conference. For this year’s lineup, in addition to strategic sessions and big picture panels, we have several spotlight sessions that will deliver highly tactical and practical tips for marketing on specific social platforms. From dealing […]

Marketing Management

CBS Comedy #2BrokeGirls Features Google Glass; Google Says Not Product Placement

In a new 30-second promotional spot for the season’s final episode of the popular CBS sitcom 2 Broke Girls (S3, And The First Degree, air date: 5/5/2014) character actress Jennifer Coolidge who plays the over-the-top Sophie Kachinsky, is seen wearing Google Glass: Update: Google Glass Gets 2+ Minutes of Fame Last night’s season finale of 2 Broke Girls featured […]

Performance Marketing

VIDEO: What Would Eric Stonestreet Be Like As A Social Media Strategist for Richard Sherman?

The comedic actor and star from ABC’s Modern Family, Eric Stonestreet teamed up with NFL star Richard Sherman for a creative bit which premiered at the 2014 #AdobeSummit yesterday at the end of day ‘sneaks’ session. Eric Stonestreet was special guest and wildly funny co-emcee as Adobe engineers made their best pitches for new possible products […]

Marketing Management

10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit

Today’s keynote session at the Adobe Digital Marketing Summit brought Super Bowl champion cornerback Richard Sherman (@RSherman_25) to Salt Lake City, Utah to speak to a crowd of about 7,000 digital marketing executives. What can an NFL star teach a huge room of marketing professionals? If you’re scratching your head on that one, you might […]

Marketing Management

Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral […]

Marketing Management

Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup

Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game […]

Marketing Management

Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl

All right, so many of you may already ‘know’ Peter Shankman, as active as he is on various social networks. You may also recognize him as a published author, entrepreneur and public speaker who is not shy about sharing his views on branding, improving customer service, social media, PR, marketing and advertising. Peter Shankman is best known […]

Performance Marketing

SLIDESHOW: The Periodic Table Of SEO Success Factors Explained

In 2014,  we updated our popular Search Engine Land  Guide To SEO with a quick slideshow summarizing the key factors of successful search engine optimization. The Search Engine Land Guide to SEO slideshow and companion guide explains each of the success factors in more detail over the course of nine chapters, each filled with additional resource links, SEO tips […]

Marketing Management

Fox Movies Releases Google Logo Look-a-Like “The Internship” Teaser Movie Poster

Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for “The Internship” – the film that features Vince Vaughn and Owen Wilson as interns working for Google. The official movie poster smartly plays off the recognizable Google logo and search function: Unfortunately, at press time, […]