Customer & Digital Experience
Three AI marketing trends for brick-and-mortar retailers
It won't be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years.
Daniel Faggella is an email marketing and marketing automation expert with a focus on the intersection of marketing and artificial intelligence. He runs TechEmergence, a San Francisco-based market research and media platform for artificial intelligence and machine learning applications in business.
Marketing Management
What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
Performance Marketing
How companies are using chatbots for marketing: Part 2
What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already employing this technology.
Performance Marketing
How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.
Digital Transformation
How e-commerce giants are using AI and marketing (Part 2)
Columnist Daniel Faggella explores how e-commerce leaders like eBay, Rakuten, Flipkart and ASOS are utilizing AI to power improved product search and automated customer service.
Digital Transformation
How e-commerce giants are using AI and marketing (Part 1)
In the first part of a series, columnist Daniel Faggella explores how e-commerce leaders such as Amazon and Alibaba are adopting AI applications to power more accurate product recommendations and faster search results.
Marketing Operations
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.
Marketing Operations
How computer vision may impact the future of marketing
How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they hold for marketers.
Performance Marketing
The future of AI marketing applications in retail
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.
Marketing Operations
B2B applications of AI in marketing: Two use cases that matter
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.
Marketing Operations
5-year trends in artificially intelligent marketing
How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.
Performance Marketing
5 steps to optimize the back end of your sales funnel
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns.
Performance Marketing
The fundamentals of the first email
You only get one chance to make a first impression, so you'd better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder.
Performance Marketing
5 emails to re-engage your subscriber list
It's not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates.
Performance Marketing
5 strategies to convert your readers into email subscribers
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.
Performance Marketing
5 ways to maintain your SEO ranking
You've worked hard to reach the top spot on Google -- now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.
Performance Marketing
How to increase sales through broadcast messaging
Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value.
Performance Marketing
3 segmentation strategies to maximize profits
Looking to increase your leads and sales conversions? Columnist Daniel Faggella outlines some key segmentation strategies to help you tailor your messages to meet the needs of your customers.
Performance Marketing
How to optimize your content for each step of the buyer’s journey
How how do you turn a disinterested prospect into a committed customer? Columnist Daniel Faggella outlines all the stages of the buyer's journey and explains where in that process you can increase conversions.
Performance Marketing
5 steps to leverage the power of affiliates in your email marketing
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started.