Three AI marketing trends for brick-and-mortar retailers
It won't be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years.
Contributor
Daniel Faggella's latest articles
What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
How companies are using chatbots for marketing: Part 2
What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already employing this technology.
How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.
How ecommerce giants are using AI and marketing (Part 2)
Columnist Daniel Faggella explores how ecommerce leaders like eBay, Rakuten, Flipkart and ASOS are utilizing AI to power improved product search and automated customer service.
How ecommerce giants are using AI and marketing (Part 1)
In the first part of a series, columnist Daniel Faggella explores how ecommerce leaders such as Amazon and Alibaba are adopting AI applications to power more accurate product recommendations and faster search results.
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.
How computer vision may impact the future of marketing
How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they hold for marketers.
The future of AI marketing applications in retail
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.
B2B applications of AI in marketing: Two use cases that matter
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.
5-year trends in artificially intelligent marketing
How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.
5 steps to optimize the back end of your sales funnel
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns.
The fundamentals of the first email
You only get one chance to make a first impression, so you'd better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder.
5 emails to re-engage your subscriber list
It's not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates.
5 strategies to convert your readers into email subscribers
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.
How to increase sales through broadcast messaging
Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value.
3 segmentation strategies to maximize profits
Looking to increase your leads and sales conversions? Columnist Daniel Faggella outlines some key segmentation strategies to help you tailor your messages to meet the needs of your customers.
How to optimize your content for each step of the buyer’s journey
How how do you turn a disinterested prospect into a committed customer? Columnist Daniel Faggella outlines all the stages of the buyer's journey and explains where in that process you can increase conversions.
5 steps to leverage the power of affiliates in your email marketing
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started.
Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers
In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience.
5 Simple Strategies To Improve Your Blog’s Search Rankings
Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.
No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2
In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads -- and leads into sales.
Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You
Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your business.
A 3-Step Plan For Easier Email Marketing
Don't just throw away perfectly reusable email content. Columnist Daniel Faggella outlines some ways to help you create a compelling email campaign without the fuss.
Does Your Email Marketing Need CPR?
Do your email sales results need a first aid intervention? It may be time to perform CPR. Columnist Daniel Faggella breaks down the steps you need to resuscitate your email marketing strategy.
3 Key Strategies To Quickly Build An Email List By Blogging
How do you effectively use blogging to grow your email list? Columnist Daniel Faggella lays out some critical tips and strategies.
How To Create A “Lead Pipeline” With Your Blog (Part 2)
In this conclusion of a two-part series, columnist Daniel Faggella explores his favorite tactics for converting your traffic into leads and buyers.
How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)
In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers.
Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR "Hit List."
Customers On Demand: Working Your Public Relations “Hit List,” Part 1
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites.
Squeeze More Opens And Clicks From Your Broadcast Emails
Don't just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment.
Send Out An “S.O.S.” to Improve Your Database Email Marketing
Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy.
4 Areas Of Email Marketing Improvement
Columnist Daniel Faggella lays out the four phases of email marketing and discusses how you can fine-tune each to improve your bottom line.
Drive Double The Phone Appointments With Your Email Marketing
Want more phone calls? Columnist Daniel Faggella says the key lies in your calls-to-action.
The Fundamentals Of Executing Profitable “Outbound” Email Marketing Campaigns
If you think "email marketing" only involves subscribers and existing customers, let contributor Daniel Faggella open your eyes to another possibility.
Mind Your Email Marketing “ABCs” To Move Forward In 2015
Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation.
Find Marketing Flaws By Conducting An Email & Conversion Optimization Audit
For many marketers, the success of any campaign is determined simply by the bottom line: expenses of the campaign vs. revenues generated. In assessing campaigns, companies are often quick to fix the unique and tactical elements of the campaign, but they often leave out vital conversion “checkpoints” that are the ultimate drivers of a campaign’s […]
Drive More Email Conversions With “Pull-Back” Campaigns
Don't let those leads slip away! Columnist Daniel Faggella provides ideas for re-engaging customers who didn't quite convert.
How To Turn Prospect Priorities Into Email Sales Ammunition
Discover how a few email campaign tweaks and audience research can help you build trust, meet customer needs and get better results.
Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls
To keep newsletter subscribers engaged, make your readers feel involved every time you send an email. Contributor Daniel Faggella explains how.