B2B vs. B2C: What’s the social strategy?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.
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Brad O'Brien's latest articles
How to make ads less adversarial
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O'Brien offers tips on how to maintain a positive relationship between your ads and your audiences.
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O'Brien dives into the impact of a Like on a company's bottom line and how to incorporate it into your marketing strategy.
10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.
Pro tips for every Facebook visual ad type
From carousel ads to dynamic ads to video ads and more, columnist Brad O'Brien offers tips on how you can increase performance for Facebook ads of any variety.
Three paid social features you need to try in 2017
Columnist Brad O'Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand.
8 tips for jump-starting your social ads in 2017
Get a leg up on your social advertising for the new year! Columnist Brad O'Brien shares tips and tricks for building your social strategy that will carry you through 2017 and beyond.
How you should be leveraging native ads in 2017
Columnist Brad O'Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the marketing funnel.
Pinterest & Snapchat: 12 tips to dial in your visual ads
With the holiday shopping season in full swing, contributor Brad O'Brien offers tips to make the most of your advertising on Pinterest and Snapchat.
10 tips for retailers’ Q4 social advertising
With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines 10 tips for achieving a highly successful quarter.
4 solutions to dial in your Facebook attribution
If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid understanding of its role in the customer journey.
4 ways for Twitter to stay relevant
How can Twitter get ahead in the social advertising space? Columnist Brad O'Brien discusses four initiatives that will help the platform thrive and resonate more with marketers.
9 new and semi-secret Facebook targeting options
Want to improve your Facebook ad performance? Columnist Brad O'Brien talks new and lesser-known Facebook targeting options to consider.
Where Instagram and Facebook advertising converge and where they differ
Can your Facebook successes be replicated on Instagram? Columnist Brad O'Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.
10 tips for successful Pinterest advertising
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.
The ideal Facebook advertising structure: single objective
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method.
Three Facebook Direct Response Products You Should Be Using Now
Are you using the Facebook direct response ads that are best for your business? Columnist Brad O'Brien shares his top three and discusses how you can implement them.