HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing
Although the concepts of inbound theory are no longer revolutionary, it's still possible to move the needle on returns with the right kind of attention.
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Ben Jacobson's latest articles
How to get your content marketing team out of its echo chamber
It's time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is the only way to generate fresh ideas and keep your marketing authentic.
Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.
5 tools to take your marketing automation to the next level
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.
New evidence highlights the conversion lift of mobile optimization
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.
How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy.
10 experts advise how to powerfully pair growth marketing with SaaS product development
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.