Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of camato, the leading Google Shopping Tool to automate PLA campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search.
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
Andreas Reiffen | Nov 20, 2018 at 2:07 pm ETGoogle’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea.
Andreas Reiffen | Aug 30, 2018 at 1:53 pm ETWith Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.
Andreas Reiffen | Mar 23, 2018 at 8:39 am ETColumnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test different campaign strategies.
Andreas Reiffen | Jan 25, 2018 at 3:42 pm ETWhile many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.
Andreas Reiffen | Dec 14, 2017 at 3:40 pm ETThe question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
Andreas Reiffen | Oct 5, 2017 at 3:55 pm ETWant to improve your ecommerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.
Andreas Reiffen | Aug 10, 2017 at 2:55 pm ETColumnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance through testing.
Andreas Reiffen | Jul 27, 2017 at 2:15 pm ETWhat are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.
Andreas Reiffen | Jun 27, 2017 at 3:27 pm ETHave you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.
Andreas Reiffen | Jun 15, 2017 at 3:14 pm ETColumnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to prepare.
Andreas Reiffen | Jun 9, 2017 at 2:48 pm ETThink you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
Andreas Reiffen | Feb 23, 2017 at 1:00 pm ETIn this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
Andreas Reiffen | Nov 3, 2016 at 1:00 pm ETColumnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
Andreas Reiffen | Aug 9, 2016 at 1:45 pm ETContributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
Andreas Reiffen | Jun 6, 2016 at 3:00 pm ET