Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere.
Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In the end, they both want the same thing: your purchase intent.
As these two tech behemoths continue to get more and more similar, who will lead? And more importantly, what should you do about it?