Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in

Handheld "kitchen assistant" promotes Alexa, AmazonFresh and Prime services.

Chat with MarTechBot

Amazon Orange 1920 Crffrk

Amazon is creatively expanding the ways it uses Alexa to insinuate more services and devices into your daily life. The latest is the Dash Wand, a digital “kitchen assistant” and AmazonFresh ordering device that also can control the lights in your home.

This is essentially the relaunch of the Amazon Dash barcode scanner, which debuted a few years ago and didn’t really take off. However, this time it contains Alexa, and now it can do almost everything that Echo can except play music.

Screen Shot 2017 06 15 At 8.54.10 AM Jdc3ew

According to Amazon the Dash Wand can:

  • Scan a barcode, or you can say an item. It’s added to your shopping cart.
  • Buy home essentials or reorder previous purchases.
  • Access thousands of features and skills with Alexa, like smart home devices.
  • For initial setup, you’ll need an iPhone or Android phone and your WiFi password.

The video below shows the device in action. It’s pretty compelling and reflects the ways that Amazon is now able to use its technology and services for customer lock-in. Amazon is making it easier and easier to buy things within its ecosystem.

Prime members can order Dash Wand essentially for free. It costs $20, but Prime members get a $20 credit toward a future purchase. Amazon is also providing a free three-month trial of AmazonFresh, the company’s grocery delivery service.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Fuel for your marketing strategy.