AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys

Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star.

Several new announcements point to AI becoming as much a standard feature in marketing tools as the cloud, helping to move the age of cognitive marketing closer.

Joining its fellow giants IBM and Google, Amazon this week launched Amazon AI, making available its in-house capabilities to outside developers.

Amazon, of course, has a long history of offering automated intelligence, such as its individualized product recommendations and, more recently, its increasingly popular Alexa intelligent agent.

“We have thousands of people dedicated to AI in our business,” Amazon Web Services CEO Andy Jassy told TechCrunch, validating the importance that the retail giant has assigned to the technology.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.