Google AdSense publishers get more control over the ads that can show on their sites

The ability to opt out of more ad categories is now available to all AdSense publishers.

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Whether to improve relevancy with their content or to keep competitors from advertising on their pages, publishers want control over the types of ads that can run on their sites.

Google announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the number of categories and subcategories from 250 to 470.

More detailed subcategories give publishers greater refinement in blocking ads on their sites.

For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories, “Sunglasses,” “Handbags” or “Watches.”

The feature is now available in all AdSense markets and supports Chinese (simplified), Dutch, Polish, Russian and Turkish, in addition to English.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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