YouTube updates mobile home page layout & recommended video feature

The new recommended video system is based on Google's "neural network technology," which finds patterns and improves as it goes.

Chat with MarTechBot

YouTube is rolling out a newly designed mobile home page for Android and iPhone users and has updated its recommended videos system.

According to the announcement, recommended videos are now based on Google’s “neural network technology,” which finds patterns and improves upon itself as it analyzes new data.

[pullquote]We’ve coupled a fresh design with more relevant personalized recommendations.[/pullquote]

YouTube says one of the biggest improvements around the new recommendation system is that it pulls more recent videos from preferred creators.

YouTube mobile updates april 2016

“People who have tried the new system have spent more time watching fresh videos and content from their Subscriptions,” reports YouTube.


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Fuel up with free marketing insights.