4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
5 content killers that ruin results — and how to fix them
Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results.
What retailer marketers should be thinking about in 2025
Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.
Marketing artificial intelligence (AI)
Why DIY experimentation is critical to AI success
Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.
The hidden reasons your CDP project is failing
There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 19
Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth.
The science behind high-performing calls to action
Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.
Marketing artificial intelligence (AI)
How to use AI to find and prioritize untapped market segments
See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy.
Mobile’s growing role in holiday shopping
Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases.
TikTok files challenge with Supreme Court
UPDATED: Supreme Court agrees to hear TikTok's challenge on Jan. 10, 2025, but will not block law in meantime.
How Gen Z values are changing marketing
Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated to include news that Threads is rolling out scheduled posts.
Thrift, norming and price paranoia will be consumer trends in 2025
Thrift is about more than just saving money says Gartner's latest consumer and cultural research.
Marketing artificial intelligence (AI)
The AI-powered path to smarter marketing
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities.
How to get your email marketing ready for iOS 18
Apple's new operating system brings big changes to how people get and interact with their email.
How to build a skill development culture for MOps success
Overcome talent shortages and inefficiencies with actionable steps to develop and retain top marketing talent.
It’s time for B2B marketing to understand its GTM role
2025 will be tough, but it's time to be able to answer the C-suite's questions about the role marketing plays in the GTM eco-system.
Creating personas for account-based marketing (ABM): Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns.
Marketing artificial intelligence (AI)
The 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
5 essential priorities for marketers in 2025
Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency.
Take the 2025 State of Your Stack Survey
We’ve teamed up with Scott Brinker from Chiefmartec on a new survey to help the community plan for the next 12–24 months.
From guesswork to growth: How to build a customer-centric marketing strategy
Don't let the 'assumption trap' hold you back. See how real brands used customer interviews to unlock game-changing growth.
Marketing artificial intelligence (AI)
AI adoption gap found between executives and entry-level marketers
New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet.
How shared goals and incentives improve marketing results
Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.
What every marketer should watch for in 2025
Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 12
U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.
Why syncing email and SMS is critical to marketing success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.
Content management systems (CMS)
Judge blocks WordPress from blocking WP Engine
Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress.
Why 2025 is the year for martech optimization, not expansion
2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.
U.S. state data privacy laws: What you need to know
Seven states have privacy protection laws in effect. Ten more laws will kick in by the end of next year. Updated with information on laws that will take effect in January.
Google Ads tests video asset option
The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.
Mitel makes customer experience Talkative
U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries.
Customer journey orchestration
Understanding customer entry and exit in event-based journeys
Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with a study about how little it takes for Americans to unsubscribe.
Marketing artificial intelligence (AI)
The two approaches to AI implementation: Collaboration vs. independence
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
Marketing artificial intelligence (AI)
Why your company needs a brand LLM to thrive
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
Marketing artificial intelligence (AI)
Adobe Express partners with Box
Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.
Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Marketing artificial intelligence (AI)
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.