Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 30
OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony.
More from MarTech: Page 4
Your 4-step guide to local marketing success
Local marketing requires going very deep on a particular group of people. Here's what you need to know.
Embracing a little chaos produces a lot of marketing creativity
Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress.
Google releases its open source marketing mix model to all
Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts.
Are you focusing on valued customers or volume customers?
Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources.
Marketing artificial intelligence (AI)
A 3-step guide to unlocking marketing ROI with causal AI
Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success.
Voice agents will change how you think about your brand and your website
You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it?
Marketing artificial intelligence (AI)
Are AI agents a big deal? Or just bots in formal wear?
Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised.
2025 is the year for B2B brands to embrace CTV
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
Marketing artificial intelligence (AI)
Chris Penn talks DeepSeek and its big impact on marketers
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
iOS 18.2’s email ramifications: What we know so far
How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.
Marketing artificial intelligence (AI)
What is DeepSeek? A boon for marketers and a threat to Big Tech
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
How the Salesforce Lead Object broke B2B marketing (and how to fix it)
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.
An open letter to CEOs and CFOs about GTM
Insights into an AI-driven GTM landscape and how leaders can align for success in a networked, probabilistic marketplace.
What’s the difference between agentic AI and generative AI?
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving.
How SEO agencies can earn recurring revenue with site management services
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
Marketing automation vendor Act-On acquired for $53 million
One of the oldest players in the MAP market sells to a Washington-based SPAC.
How to use modern language models for enhanced sentiment analysis
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions.
Why smart marketers should front-load spending in 2025
From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 23
Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument.
10 martech predictions of what won’t happen in 2025
Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
Google test doubles down on the priority of your review content
Learn more about a new UGC experiment in running in Google Business Profiles.
How to promote data literacy in your marketing team
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
Bombora integrates with Audigent’s PMPs
Bombora's B2B marketing customers can now reach audiences through Audigent's private marketplaces.
What can marketers learn from the Savannah Bananas?
If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.
Meta ad spend up 15% last quarter as TikTok sees sharp drop
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Optimization and personalization
6 ways marketers can use Clay to enrich data and build campaigns
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers.
How 3 companies are reinventing event marketing with SoLoMo
Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
Ensuring precision and clarity in digital project specs
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
Make 2025 the year your video creative shines
Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
Customer experience: how to make enterprise doors authentically different
Sponsored by Semrush, written by Miriam Ellis, edited by Nichola Stott Last year, Semrush published a terrific roundup of 65 customer retention statistics, two of which really caught my eye in thinking about perennial problems faced in implementing local SEO for large local enterprises: These are substantial statistics which highlight how significant money can be both saved and […]
Marketing artificial intelligence (AI)
Are AI tools shaping your intentions more than you realize?
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.
Content atomization: Maximize ROI by repurposing your best ideas
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
Marketing artificial intelligence (AI)
How to clear 5 hurdles to AI adoption in marketing analytics
Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach.
Marketing artificial intelligence (AI)
Story-driven marketing campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns.