Marketing artificial intelligence (AI)
Prompt engineering is dead. Long live context engineering!
Prompt engineering isn't a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context.
More from MarTech: Page 2
If you want better outcomes, stop relying on last-touch attribution
The wrong attribution model doesn’t just mislead. It risks your investment and clouds what really works.
Closing the gap between creative and marketing performance
Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into data-driven, real-time results.
Marketing artificial intelligence (AI)
Unlocking efficiency: Standalone task automation with AI marketing tools
Explore how marketing teams can use AI to automate repetitive tasks for faster, more consistent execution. Learn best practices, real-world use cases, and what to look for in standalone task automation tools.
Marketing artificial intelligence (AI)
Integrated task automation: How to build smarter, connected workflows across the enterprise with AI
Discover how integrated task automation connects tools, eliminates manual work, and improves efficiency across departments.
Salesforce’s investment in Genesys is strategic, not just financial
AI is transforming the customer experience space, and we're witnessing the start of an arms race.
What do we think we know about what helps brands gain citations on LLM results?
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out.
Ad fraud is hitting B2B where it hurts: Lead gen
Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and protect your funnel.
LinkedIn’s algorithm isn’t broken — you don’t understand it
To stay visible, marketers need to stop blaming the platform and start creating content that earns attention, starts conversations and delivers real value.
Stop celebrating short-term wins that lead to long-term churn
Too many companies close short-term deals that fall apart later. Dan Sperring says they must fix misaligned ICPs and incentivize long-term value to succeed.
Why good marketers think in probabilities, not certainties
Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead.
Customer immersion reveals what dashboards never will
Dashboards don’t build empathy. Customer immersion programs let executives learn real customer experiences that drive actionable insight.
Marketing artificial intelligence (AI)
AI’s big bang effect means marketing must evolve or die
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
Data quality and data silos keep businesses from sharing data across teams
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations.
‘They did it, so we should too’ isn’t an email strategy
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions.
4 CTV challenges for B2B and how to overcome them
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
Adapting your GTM to win the AI-driven buyer
Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.
Marketing artificial intelligence (AI)
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
Email designer updates take center stage in Adobe Marketo July updates
Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing.
Who’s watching the security of your martech stack?
Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk.
Messy data is your secret weapon — if you know how to use it
Your messiest, most overlooked data could hold your most valuable insights. With LLMs and ETL, even dirty data is a goldmine.
How tiered strategies and smart tech are reshaping influencer marketing success
Successful influencer marketing programs are powered by authentic creators, performance-based incentives and technology that tracks results.
How to craft a strong brand story with strategic copywriting
Bring your brand story to life — not with fluff, but with audience insights, clear messaging and language that converts.
Marketing artificial intelligence (AI)
3 ways to turn missed calls into conversions with AI Voice Assist
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.
What is ecommerce marketing? A complete beginner’s guide
New to ecommerce marketing? Learn what it is, how it works, and the key channels and strategies to grow your online store and drive consistent sales.
U.S. state data privacy laws: What you need to know
Updated with information on Minnesota's new data privacy law.
HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders
Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement.
If you only invest in what converts, you’re undervaluing what works
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.
How to future-proof your email marketing with BIMI, AMP and AI
Stay ahead of the curve by modernizing your email strategy with BIMI, AMP for Email, and AI. Learn how to improve deliverability, boost engagement, and personalize at scale.
AI tools are rewriting the B2B buying process in real time
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark.
What is Replit, and how can marketing and marketing ops pros use it?
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required.
The cost of silence in marketing is too high
Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit.
Marketing artificial intelligence (AI)
3 tips for getting your team started with AI
Still stuck fiddling with AI tools? Ditch the overwhelm. This guide shows how simple habits can turn AI into your team’s biggest productivity win.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.
The profile of RevOps is rising in many organizations
More than sales support and reporting, a report found RevOps is climbing the corporate ladder.
Marketing artificial intelligence (AI)
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Creative misalignment is the silent killer of marketing ROI
Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.
Privacy is the new currency in digital marketing
Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value.