How Instagram is winning brands’ video budgets despite “controversial” sales strategy
Brands are buying Instagram's video ads for two reasons: They're not costly to run and increasingly less costly to produce.
More from MarTech: Page 5
Petplan CMO says the many 4-legged loves of her life inspired the pet insurance brand
Get to Know: Petplan Insurance CMO Natasha Ashton
Callidus’ cloud platform gets wired up for the Internet of Things
Data feeds from business devices redefine “customer relationships” for its sales and marketing applications.
Google Analytics replaces Search Engine Optimization report with Search Console report
Google Analytics is now more deeply integrated and tied to the Google Search Console data.
Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day
Are you capitalizing on holidays in your marketing campaigns? Columnist Will Scott discusses how brand marketers can use lesser-known holidays to help fill their content calendars.
The ABM view from the other side of the pond
While account-based marketing is gaining traction in the States, where does it stand in other parts of the world? Columnist Peter Isaacson explores marketers' approach to ABM in the UK.
Flattr Plus: Publisher savior or unwelcome benefactor?
Following Adblock Plus's recent announcement of its payment tool, Flattr Plus, columnist Ben Barokas takes a close look at whether publishers will hop on board and if it can truly offer a solution to content compensation.
Google and Bing each institute bans on ads in the name of consumer protection
This week, Google announced a ban on ads for payday loans, and Bing said it will block all ads for third-party tech support services.
Marketing’s new balance: Customer connection vs. data and performance
Don't let a fixation on data let you lose sight of what's truly important. Columnist Scott Rayden says marketers need to meet the needs of customers and create campaigns that tap into emotions.
MarTech Today: Kayak’s voice-enabled travel search, Google’s “tap to translate” feature & Zarget’s browser plugin-based CRO tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Kayak brings voice-enabled travel search to Amazon’s Echo device May 11, 2016 by Greg Sterling Currently the feature is about high-level price search; booking is not yet possible. Here’s what Amazon wants to […]
Report: FTC looking at reopening antitrust investigation against Google
International regulatory actions, state attorneys general and competitor lobbying causing agency to reconsider action.
Facebook’s paid Live deal terms restrict publishers from selling sponsored streams
Facebook is prohibiting publishers it pays to use Facebook Live from getting other brands to pay to appear in those live streams.
Adobe pumps up its Marketing Cloud
Adds enhancements in adtech, automatic content targeting, attribution and email subject lines.
Marketing Day: Kayak on Amazon Echo, Instagram’s new logo & Facebook chatbots
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Kayak brings voice-enabled travel search to Amazon’s Echo device
Currently the feature is about high-level price search, booking is not yet possible.
How to make SEO a company-wide habit
When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.
Instagram strips down its logo, apps because they weren’t simple enough already
Instagram added color to its iconic logo to modernize it and stripped color from its mobile apps to make people's photos and videos the focus.
Here’s what Amazon wants to accomplish with its new Video Direct service
Two analysts weigh in on whether Amazon is moving against Google’s YouTube or reaching for something else.
Google Translate adds new “Tap to Translate” feature for third-party apps
Company also adds Chinese languages to Word Lens visual translation feature.
Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
Convergence and the power of data in modern marketing
Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that convergence.
Top 10 YouTube ads in April: Apple owns nearly half the list with 15.6M total views
Spots for Apple TV, iPhone 6 and a heartfelt PSA from the brand in support of Autism Awareness month all made last month's ad leaderboard.
Electioneering & email 2016: evolving voter engagement
This campaign year, what can email marketers learn from the “black arts” of political fundraising and voter recruitment? Columnist Steve Dille shows how the politicos have evolved their approach.
Startup Zarget launches first browser plugin-based CRO tool
Company says its inaugural product is the only one on the market to offer A/B testing, live heatmaps and funnel analysis in one tool.
Twitter renewed its upfront deals with these three agencies
Omnicom Media Group, Publicis Media and Dentsu Aegis Network were the three previously unnamed agency groups that renewed their upfront deals with Twitter.
MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising […]
Almost 10 years after the iPhone, marketers still not meeting mobile expectations
Brands believe they're doing fine, but consumers largely disagree.
Chatbots are poised to take over Facebook
Facebook chatbots are coming to a Messenger near you.
The SEO industry is worth $65 billion; will it ever stop growing?
SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.
How to effectively prioritize and amplify SEO content
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
Warning: Vulnerability discovered in Yoast SEO WordPress plugin
Yoast SEO v3.2.4 and earlier versions have a security vulnerability that can give people access to your SEO settings.
Marketing Day: Salesforce Marketing Cloud, Facebook Trending Topics & machine learning
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce puts Lightning into its Marketing Cloud
The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising updates and a new Marketing Cloud app.
5 ways SEO and PR should be working together
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
The morality clause in digital marketing
What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no.
Senate launches inquiry into allegations of slanted Facebook Trending Topics
Is Facebook manipulating the Trending Topics? The US Senate wants to know.
Henny Penny and the state of digital marketing: The sky is not falling
Columnist and IAB VP of Marketing Chris Glushko says that despite digital advertising's challenges, it's continuing to grow at a rapid pace, and brands are getting better at harnessing its power.
Facebook brings its retargeted ads to Instagram, travel brands
Facebook's Dynamic Ads (née Dynamic Product Ads) can now be seen on Instagram and show not only products, but also hotel room pricing and availability.
MarTech Landscape: What is machine learning and why should marketers care?
Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers do.
Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
Facebook has added new options to its Website Custom Audiences targeting to let brands suss out the most valuable members of their site and app audiences.