It’s time to get personal with email
How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.
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ROI beyond likes and shares: 5 ways calls validate social ad spending
How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success.
MarTech Today: Ensighten opens up IBM’s Marketing Cloud, VR startup Littlstar & Google’s indexing API
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Ensighten’s tags open up data collection for IBM’s Marketing Cloud May 19, 2016 by Barry Levine The tag management firm now expands the data reach of the Cloud through IBM’s Universal Behavior Exchange.: […]
Realize your definition of success: an eBook for today’s marketers
No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers – no matter what size or shape – meet their […]
Marketing Day: Yahoo bids coming in low, VR startup Littlstar & B2B lead quality
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Yahoo bids coming in at 50 percent less than expected — [Report]
The company had been expected to sell for between $4 and $8 billion.
Here’s how the presidential email campaigns are shaping up
Email provider Return Path employed data from a 2.5-million user panel to figure out who is winning this marketing channel.
Got spam? Google My Business doesn’t care.
Seeing lots of spammy local listings on Google? It's not just you! Columnist Joy Hawkins notes some of the problems with Google's reinforcement of its Google My Business guidelines.
Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking
Littlstar has developed a way to measure where people are looking in a VR experience or 360-degree video and can map those viewing patterns.
3 ways to improve B2B lead quality
Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts.
Guarantee your marketing automation success with persona-based content
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content.
MarTech Today: Google Daydream VR headset, Invoca’s “missing channel” & Bing’s UET Tag Helper
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google will build its own Daydream VR headset & controller May 19, 2016 by Danny Sullivan While Google will build its own VR hardware, “reference designs” mean that any manufacturer can make […]
Ensighten’s tags open up data collection for IBM’s Marketing Cloud
The tag management firm now expands the data reach of the Cloud through IBM’s Universal Behavior Exchange.
Marketing Day: Twitter mobile ads, Google’s Daydream VR headset & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Nuzzel launches “first network of newsletters”
Social news service offers free content curation tool for email newsletters and hopes to leverage not-yet-launched network effects.
Twitter, like Facebook, adds old-school elements to its mobile ad network
Twitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its portfolio.
Google will build its own Daydream VR headset & controller
While Google will build its own VR hardware, "reference designs" mean that any manufacturer can make their own to work with Daydream.
Taykey unveils a free online trend-watcher
Called Trend Pulse, it shows trends in four categories, changed daily.
How to increase sales through broadcast messaging
Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value.
Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations.
It’s a mad, mad, MAdTech world
As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what has and hasn't changed in our "brave new world."
MarTech Today: Google I/O announcements, Grey Jean’s AI-powered personalization & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: VR is coming to the Google Play store this fall with Daydream May 18, 2016 by Ginny Marvin Google’s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street […]
Google’s new Instant Apps promise an “install-free” experience
Instant Apps brings the mobile web and apps closer together, providing app functionality without the download.
Marketing Day: Google I/O announcements, Amazon’s annual sales hit $100B & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
VR is coming to the Google Play store this fall with Daydream
Google's new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.
Amazon reaches $100B in annual sales
CEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.
Make room for Google Home, Amazon Echo/Alexa
The tech giant announces its new front end for everything you do in your home.
Google announces Firebase Analytics & Universal App Campaigns updates for app developers
The company says it has driven more than 2 billion app installs from ads, putting it on par with Facebook.
Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced
Google announces its rival to the Amazon Echo, unveils yet another messaging app.
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.
5 damaging mobile engagement mistakes
Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around.
MarTech Today: Acxiom’s turnkey environment, VR ads & Google’s mobile-friendly testing tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Data provider Acxiom opens up its turnkey marketing analytics environment May 17, 2016 by Barry Levine Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s […]
Report: Google to introduce “Home” voice assistant to compete with Amazon Echo
Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home today at its developer conference in San Francisco. The standalone unit, which will apparently be called “Google Home,” will become available in the fall. Google Home is intended to compete directly with Amazon Echo (and […]
Printing your way to SEO success
Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business' digital marketing efforts.
Startup Grey Jean launches AI-powered personalization platform
New York City-based firm says it can achieve “up to 72 percent accuracy” in predicting a customer’s next likely purchase.
Marketing Day: Virtual reality digital ads, PPC skeptics & Twitter news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Can virtual reality save digital advertising from itself? These companies are betting on it.
With virtual and augmented reality advertising taking shape, the industry is poised for a huge transition and opportunity to reshape digital advertising experiences.
Twitter data show most tweets from brands, publishers, celebs contain links
A majority of the tweets posted by the most popular brands, celebrities and publishers on Twitter contain links, according to data pulled by Marketing Land.
Local SEO: Become the voice online for your market
How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it's not directly related to your business.