IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees
Publishers and media buyers can use the tool to better understand the overall cost of ad technology in the supply chain.
More from MarTech: Page 3
MarTech Conference: 10 myths martech vendors tell
The Real Story Group's Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at the MarTech Conference.
YouTube: 2016 presidential election-related video watch time up 485% since last April
YouTube's latest trends report tracks watch time for election-related videos as well as which campaign issues are getting the most attention.
7 ways your video content is missing the mark
Are you neglecting mobile optimization or social sharing on your videos? Columnist Erika Trautman discusses common mistakes marketers make when developing their video content and how you can avoid them.
Impersonated on Facebook? The social network is testing an alert feature
Facebook's safety team is working to prevent impersonation, enhance security and stop the spread of images that expose victims of abuse.
MarTech Today: Agile Marketing, social media’s revolutionary changes & internet in 3-D in outer space
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: #MarTech Conference: Marketers are going Agile to keep up with customers Mar 22, 2016 by Barry Levine Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly […]
Square integrates Facebook Ads into expanding “Customer Engagement” suite
Company adds another marketing channel to its growing CRM toolset.
Marketing Day: Snapchat Discover update, Facebook launches Delivery Insights & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat Discover’s caption button makes videos audio-agnostic
Snapchat has added a closed-captioning button to its Discover section so that publishers can make their videos audio-optional.
Facebook launches Delivery Insights to help advertisers make better ads
New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement.
Link building is a human endeavor
The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it's one-on-one interaction with another person.
Evangelizing organic search success: 5 steps to elevate performance
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism.
Local marketing: What is the true local web?
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.
5 major changes that could revolutionize social media this year
How will social media evolve in 2016? Contributor Timothy Carter discusses how several big tech trends might impact the social media space in the near future.
6 signs marketing is in a mobile engagement crisis
Columnist Josh Todd says the "good enough" approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience.
MarTech Today: Adobe’s next-gen Marketing Cloud, building a marketing stack & Stackie Award winners
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe unveils its next-generation Marketing Cloud Mar 22, 2016 by Barry Levine It’s raining new features, including a Cross-Device Co-op, additional intelligent assistants and a fuller integration between the Cloud and the […]
MarTech Conference: Marketers are going Agile to keep up with customers
Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment.
Marketing Day: The MarTech Conference, a social media index & Adobe’s Marketing Cloud
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IAB offers tactical advice for publishers tackling viewability
With tips for increasing viewable impressions of desktop display and video ads.
MarTech Conference: Ultimate guide to building a martech stack
Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you'll need to build a successful martech stack.
TrackMaven releases 2016 Social Media Inflation Index: Instagram growth is huge
Content analytics firm TrackMaven released data showing the popularity of brands across social media platforms.
Sensing vulnerability, Out-of-Home goes on the attack against digital display
Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers.
Google’s right-side Adpocalypse: What really happened (DATA)
When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
5 dos and don’ts of managing a new international PPC account
Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.
MarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startups
Google Analytics and other Google products are the most popular choices among about 150 "unicorn" startups, according to data presented Monday at the MarTech Conference.
How using Zapier coupled with Pipedrive revolutionized our lead management process
Have you tried out Zapier yet? It may be time to hop on board. Columnist Rae Hoffman walks you through the workflow automator and explains how it can save you a ton of time.
Email marketers, meet your new cubicle mate: machine intelligence
Columnist Chad White takes a look at the future of machine learning and AI in email marketing, its limits, and why humans will still have a big role to play.
MarTech Today: 2016 MarTech Landscape, YesPath’s AI-powered marketing & Usermind’s “glue”
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Scott Brinker shares his thinking behind this year’s huge MarTech Landscape Mar 21, 2016 by Barry Levine Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and […]
Adobe unveils its next-generation Marketing Cloud
It’s raining new features, including a Cross-Device Co-op, additional intelligent assistants, and a fuller integration between the Cloud and the Over-The-Top video-oriented Primetime.
MarTech Conference: Here are this year’s Stackie Award winners
Five companies were selected for how they visually presented their marketing stack of technology tools.
Marketing Day: The MarTech landscape, a new normal for brands & Twitter’s 10th anniversary
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Conference: Scott Brinker shares his thinking behind this year’s huge MarTech Landscape
Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and the possible peaking of new martech firms.
Google Now allows content blocking from publishers and sources you don’t like
For some time, Google has allowed users to customize various aspects of Google Now. But that didn’t extend to the publishers and content sources Google was showing (Google Now stories) based on users’ search histories and other social data. Google News has long allowed customization. Now, Google is going to let people block news and […]
Local SEO beyond the browser
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
Survey: More than half of customers will defect unless their feedback is recognized
Companies tend to think of their apps as marketing or ecommerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user feedback through smartphones typically don’t implement or respond to the feedback they receive. These findings come […]
The new normal: Changing the dynamics between brands and shoppers
Today's consumers are in control, and expectations are high. Columnist James Green says brands need to respond to the new normal by providing customers with the experience they expect and want.
Twitter celebrates brands and advertisers on its 10th birthday
A look at some of the stand-out Tweets and campaigns from marketers a decade in.
Infographic: The 2016 Marketing Technology Landscape
Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.
5 steps to leverage the power of affiliates in your email marketing
How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started.
On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter
Unlike Wall Street, Madison Avenue is bullish on Twitter's prospects despite its audience growth struggles. On its 10th birthday, agency execs explain why.