Experience
How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.
Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy for the company. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Josh holds a Bachelor of Science degree in economics from Babson College, and a Masters in Business Administration from Colorado State University.
Experience
Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.
Operations
Reaching users wherever they are
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.
Experience
How to keep your app users from dumping you
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more.
Experience
Individualization: Mobile marketing’s next step
Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.
Performance
5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
Data
5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
Performance
Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective bases.
Experience
Bringing ’90s nostalgia into a mobile world
For Yahoo, it's too little, too late. Meanwhile, Nintendo is riding on Pokémon Go's success. Columnist Josh Todd takes a look at the mobile hits and misses of the two iconic brands and explains what marketers can learn from them.
Experience
How to hold onto the fleeting app user
As more and more people abandon apps that don't engage them, what can mobile marketers do? Columnist Josh Todd discusses how marketers can tap into data to increase retention.
Performance
How retailers are getting mobile engagement wrong
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they're doing wrong and how they can turn things around.
Experience
Here’s how to position yourself to be a new mobile leader
Who's in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we'll see the emergence of new kinds of mobile leaders.
Experience
5 damaging mobile engagement mistakes
Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around.
Experience
5 must-do push notification best practices for mobile marketers
With consumers becoming increasingly annoyed by a barrage of messages, how can marketers break out of the noise? Columnist Josh Todd offers some tips on how to create thoughtful, personalized content that speaks to users.
Experience
6 signs marketing is in a mobile engagement crisis
Columnist Josh Todd says the "good enough" approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience.
Data
Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results.
Data
How Marketing Can Use Big Data To Win Back Users
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer.
Experience
Personalization: Your Surefire Strategy To Increase Customer Engagement
Columnist Josh Todd explains why carefully targeting push notifications and gathering the right data are critical to engaging customers in the long term.
Data
Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends
With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in mobile and machine learning.