MarTech Today: 2016 MarTech Landscape, YesPath’s AI-powered marketing & Usermind’s “glue”
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Scott […]
Barry Levine on March 22, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Scott Brinker shares his thinking behind this year’s huge MarTech Landscape
Mar 21, 2016 by Barry Levine
Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and the possible peaking of new martech firms. - Infographic: The 2016 Marketing Technology Landscape
Mar 21, 2016 by Marketing Land Infographics
Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011. - Startup YesPath launches AI-driven platform that automatically targets marketing content
Mar 21, 2016 by Barry Levine
Headed by two ex-Salesforce execs, new San Francisco-based company wants to help automate the marketing side of building relationships. - Usermind launches its platform as “glue between systems” that shows what works
Mar 21, 2016 by Barry Levine
It’s like workflow automator Zapier plus business data collector Domo, says the CEO.
From Around The Web:
- Opera’s $1.2B sale: Shocking underdog victory or cruel twist of fate 21 years in the making?, VentureBeat.com
- 5 Best Tools for Coming Up with the Perfect Domain Name, www.blogherald.com
- Alibaba is working to bring virtual reality into its ecommerce services, techcrunch.com
- Marketing Technologists: Who They Are and Why They Matter, www.marketingprofs.com
- U.S. top court agrees to hear Samsung-Apple patent fight, Reuters
- Facebook’s ad platform now guesses at your race based on your behavior, Ars Technica
- Resizing Social Media Images: Easier Thank You Think!, www.internetmarketingninjas.com
- What to expect from virtual reality in 2016, venturebeat.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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