Distributed publishers face the third-party measurement question
Facebook and Snapchat offer publishers more eyeballs, but will publishers need ComScore and Nielsen to audit those audiences for advertisers?
More from MarTech: Page 2
MarTech Today: The Physical Web, predictive analytics & search disruption
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: London buses test out the first consumer experience of the Physical Web Mar 28, 2016 by Barry Levine The MyStop project transmits a URL to all nearby bus passengers with a supporting […]
Startup Pyze launches free business intelligence and personalization platform for mobile apps
New service employs machine learning to automatically segment users and determine the best time to send notifications.
Report: Facebook Messenger might become your new mobile wallet
Facebook plans to let people buy products in physical stores using Messenger, according to a report by The Information.
Lotame’s new Smart TV Audiences adds your TV shows to your device and online profile
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
Marketing Day: Periscope’s 1-year anniversary, predictive analytics & an AdWords redesign
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Periscope hits 200 million live video broadcasts on its one-year anniversary
Since Periscope's launch last March, more than 110 years of live video is watched daily via Twitter's live streaming video app.
[VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more
If you missed our latest episode this past Friday, watch the video replay below featuring Ginny Marvin, Barry Levine, Tim Peterson and yours truly.
3 practical local link building ideas that will cure your Penguinitis
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
What marketers can learn from this year’s Presidential candidates
Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm.
The death of the home page has been greatly exaggerated
Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable.
What can predictive analytics REALLY do? Three case studies in seeing the future
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level.
London buses test out the first consumer experience of the Physical Web
The MyStop project transmits a URL to all nearby bus passengers with a supporting browser, leading to a browser-based web app containing the latest bus route info.
Why SXSWi is chicken soup for the marketer’s soul
Marketing isn't all about spreadsheets or copywriting or data analysis. Contributor Sheldon Monteiro describes 3 key takeaways from SXSW Interactive and argues that world-changing big-picture ideas should be a regular part of every marketer's diet.
MarTech Today: Olapic boosts visual marketing platform, Glispa launches ad mediation & most bad bots are “advanced”
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Olapic acquires Piqora to boost its visual marketing platform Mar 25, 2016 by Tamar Weinberg Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest […]
Google kicks off a redesign of AdWords
Google offered an initial look at the complete design overhaul AdWords will undergo over the next year.
Marketing Day: From the Editor’s Desk, paid search trends & Olapic acquires Piqora
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From the Editor’s Desk: Why we dropped comments from Marketing Land & Search Engine Land
In the first installment of a new column, Editor-In-Chief Matt McGee talks about the decision to drop comments from our two websites.
Dear SEOs: Please stop spamming Google Maps!
Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
3 upcoming trends in paid search
What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
The state of cross-channel paid search, part 3: SEM & display
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.
Olapic acquires Piqora to boost its visual marketing platform
Olapic acquires Piqora, giving marketers deeper insights and greater value of their visual content among sites like Pinterest and Instagram.
Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
How do you successfully track how your online campaigns are influencing consumers' offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more.
Report: Google working on its own version of Amazon Echo
If the device is released, one question is how it would handle search results and whether it would include ads.
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.
The 5 KPIs that define a successful social CMO
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you're making a difference.
Beyond last-click attribution: Other success metrics you should be tracking
Conversions are an important success metric, but they don't tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account.
New report: Almost all bad bots are highly sophisticated and hard to detect
According to anti-bot service Distil Networks, 88 percent of all malicious bots are now "advanced persistent bots."
MarTech Today: Facebook partners with ad mediation platforms, the future of martech & an IAB calculator
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub Mar 24, 2016 by Ginny Marvin The new Native Partner Program gives publishers using one of the approved mediation platforms access […]
3 ways to harness the ROI of customer reviews
Columnist Jordan Garner discusses the power of reviews and other user-generated content in fostering transparent two-way relationships between brands and customers.
Marketing Day: New Facebook video metrics, Apple Pay updates & email A/B testing
Below is what happened in search today, as reported on Marketing Land and from other places across the web.
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub
The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and demand.
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
Facebook video metrics add richer day-by-day data
Facebook's video metrics have been enhanced to give marketers insights into viewer performance, broken down by day.
Report: Apple Pay moving to the mobile web, could give big boost to m-commerce
Retailers should be doing everything they can to increase mobile transactions.
The essential metrics to analyze for keyword research success
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue.
MarTech Conference: Vendor roundtable on the future of martech
MarTech Conference chair Scott Brinker sits down with industry visionaries to discuss the future of marketing technology, and columnist Derek Edmond recaps the highlights.
How your web presence can become the undisputed champion against big brand Goliaths
Outperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can exploit your rivals' weaknesses and come out on top.
Everything you need to know for successful email A/B testing
Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program.