Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing and SEO veteran with over 20 years of digital marketing experience, later putting her talents to work in the real estate industry, Rae is the Founder of Roots & Wings Realty Group and the Owner of AMI House Buyers.

Customer & Digital Experience

Why Every Affiliate Needs To Use Sub-Campaign Tracking Codes

Picture the following scenario: You’re an Internet marketing consultant and you come across a merchant that is running both an SEO and PPC campaign. You ask them for some information about their campaigns. How many sales come from PPC? How many sales come from SEO? What are your highest converting keywords? What ad copy have […]

Customer & Digital Experience

5 Tips To Help SEO Based Affiliates Evaluate A Niche

One of the most common questions I’m asked is how to evaluate a niche from an SEO based affiliate perspective before diving head first into it. We all know the obvious – check traffic volume for keywords in the niche using your favorite keyword research tool. But just because there is traffic, it doesn’t necessarily […]

Performance Marketing

Creating A Successful SEO Strategy For An Affiliate Website

I’ve been doing affiliate marketing for over a decade now. Back then, creating an SEO strategy for your affiliate-based website was pretty cut and dried. Pick a market and buy a keyword-laden domain name. Next you’d do a search on the Overture keyword tool (I’m completely dating myself here) and pick the top 50 keywords […]