How small businesses can see big results with foundational SEO
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank.
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.
Marcus Miller | Sep 3, 2018 at 11:25 am ETContributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.
Marcus Miller | Aug 6, 2018 at 10:01 am ETUnderstanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.
Marcus Miller | Jun 12, 2018 at 5:20 pm ETCombining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.
Marcus Miller | Apr 2, 2018 at 10:17 am ETWondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
Marcus Miller | Oct 2, 2017 at 3:13 pm ETDigital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together.
Marcus Miller | Sep 5, 2017 at 3:49 pm ETGreat SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
Marcus Miller | Aug 7, 2017 at 3:07 pm ETHow much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.
Marcus Miller | Jul 10, 2017 at 3:35 pm ETAre you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.
Marcus Miller | Jun 27, 2017 at 3:37 pm ETNot sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
Marcus Miller | May 15, 2017 at 3:51 pm ETSEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design.
Marcus Miller | Apr 20, 2017 at 2:49 pm ETLink building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started.
Marcus Miller | Feb 20, 2017 at 1:15 pm ETDuplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
Marcus Miller | Dec 5, 2016 at 1:00 pm ETContent marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
Marcus Miller | Oct 31, 2016 at 1:00 pm ETGoogle recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
Marcus Miller | Oct 3, 2016 at 2:00 pm ETSearch engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
Marcus Miller | Sep 6, 2016 at 2:30 pm ETWondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
Marcus Miller | Aug 8, 2016 at 1:30 pm ETColumnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.
Marcus Miller | Jul 11, 2016 at 1:45 pm ETColumnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business' digital marketing efforts.
Marcus Miller | May 17, 2016 at 6:25 pm ETAre you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
Marcus Miller | Mar 21, 2016 at 1:05 pm ETColumnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO.
Marcus Miller | Mar 1, 2016 at 1:04 pm ETThinking about using WordPress for your local business website? If so, check out columnist Marcus Miller's handy guide on how to do local SEO with this popular CMS.
Marcus Miller | Jan 25, 2016 at 12:40 pm ETWhat strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning.
Marcus Miller | Dec 29, 2015 at 11:00 am ET