Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments.
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments.
Jim Yu | Apr 3, 2020 at 8:00 am ETData, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming year.
Jim Yu | Jan 3, 2020 at 10:25 am ETEven as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important.
Jim Yu | Nov 22, 2019 at 1:54 pm ETBefore you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.
Jim Yu | Apr 17, 2019 at 8:05 am ETCustomer journey orchestration
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations.
Jim Yu | Mar 6, 2019 at 1:50 pm ETChief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's how.
Jim Yu | Feb 28, 2019 at 2:04 pm ETHere's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work together.
Jim Yu | Sep 19, 2018 at 2:42 pm ETAs brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly plays a foundational role.
Jim Yu | Aug 31, 2018 at 12:49 pm ETContributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. He outlines ways to incorporate accessible and insightful data to move the performance needle
Jim Yu | Jul 24, 2018 at 12:08 pm ETAs consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
Jim Yu | Jul 13, 2018 at 3:07 pm ETThe tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
Jim Yu | Jun 15, 2018 at 10:01 am ETVertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
Jim Yu | May 29, 2018 at 9:18 am ETContributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
Jim Yu | Apr 9, 2018 at 1:24 pm ETContributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.
Jim Yu | Mar 9, 2018 at 5:25 am ETThink artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have for your marketing stack.
Jim Yu | Feb 13, 2018 at 4:43 pm ETWhat is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.
Jim Yu | Jan 10, 2018 at 2:59 am ETAs we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year ahead.
Jim Yu | Nov 15, 2017 at 2:57 pm ETContributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
Jim Yu | Oct 4, 2017 at 2:19 pm ETIn the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key.
Jim Yu | Sep 20, 2017 at 3:08 pm ETYou can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
Jim Yu | Sep 7, 2017 at 3:42 pm ET