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MarTech » Marketing Management » Yahoo Q4 Blah: Display & Search Down Slightly

Yahoo Q4 Blah: Display & Search Down Slightly

Yahoo today reported Q4 and full year results. Unlike Apple, the company didn’t have a blowout holiday quarter. Quarterly revenue was down YoY by 3 percent. However income was up 10 percent. Yahoo grew uniques by 12 percent over 2010 but its search audience was down by 4 percent. Revenue was up in EMEA and […]

Greg Sterling on January 24, 2012 at 5:02 pm | Reading time: 1 minute

Yahoo today reported Q4 and full year results. Unlike Apple, the company didn’t have a blowout holiday quarter.

Quarterly revenue was down YoY by 3 percent. However income was up 10 percent. Yahoo grew uniques by 12 percent over 2010 but its search audience was down by 4 percent. Revenue was up in EMEA and Asia, but down 6 percent in the Americas region.

Everything was generally flat and came in roughly in line with financial analysts’ expectations. Here are the financials at a glance:

Display and search revenue:

  • Display revenue ex-TAC was $546 million, a 4 percent decrease compared to $567 million for the fourth quarter of 2010.
  • Search revenue ex-TAC was $376 million, a 3 percent decrease compared to $388 million for the fourth quarter of 2010.

Here are some of the earnings slides to further illustrate Yahoo’s generally lackluster quarter:

New CEO Scott Thompson will put on a show of enthusiasm on the earnings call — coming up.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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