Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace

Yahoo has announced a new ad marketplace that combines mobile search and native ads.

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform.

Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini:

With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.

Yahoo has been focused on native advertising lately, and also on simplifying the ad buying process. CEO Marissa Mayer made both of those topics a priority at her CES keynote last month when Yahoo re-organized its ad products under the “Yahoo Advertising” name.