Yahoo Adds Apple Watch Analytics To Mobile Developer Suite
Powered by Flurry Analytics, new data set offers real-time user behavior insights for Apple Watch apps.
App developers using the Yahoo Mobile Developer Suite can now see how their apps perform on Apple Watches.
Yahoo announced Thursday that its Flurry Analtyics platform has enabled Apple Watch analytics to allow developers to see how users interact with their apps on the new phones. Flurry’s Apple Watch analytics offers insights into how usage balances between their app on the watch versus on the smartphone as well as the ability to track new users, active users, and set up custom events to track actions Watch users take.
“With this new opportunity in wearables, many developers are experimenting with strategies for building successful Apple Watch apps,” said Brad Jones, Director, Product Management at Flurry from Yahoo. “The Watch is shifting the way the industry thinks about app creation. Analytics are an important part of this journey. This is uncharted territory for developers and advertisers alike, and understanding user behavior is crucial for success.”
Fiksu, App Annie, and Localytics are among the analytics firms providing developers with data on the more than 3,500 apps already available for Apple Watch.
Flurry Apple Watch analytics is available with the latest Flurry iOS SDK.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
New on MarTech