WSJ: Amazon will soon be offering more private-label brands

Products will range from household goods to nuts, spices, coffee, tea and baby products.

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According to a report from The Wall Street Journal, Amazon will soon be adding new lines of private-label brands that will be made available exclusively to its Prime members.

While Amazon declined to comment, The Wall Street Journal says Amazon’s newly added products will include the ecommerce giant’s “first broad push” in the perishable foods market.

[blockquote cite = “The Wall Street Journal”]The new brands with names like Happy Belly, Wickedly Prime and Mama Bear will include nuts, spices, tea, coffee, baby food and vitamins, as well as household items such as diapers and laundry detergents.[/blockquote]

Happy Belly and Wickedly Prime food products, Mama Bear baby products and Presto’s line of household goods were listed among the labels to be added, with some possibly coming to the site as early as the end of May or the beginning of June.

The Wall Street Journal said it wasn’t clear how Amazon’s new private-label products would be priced relative to brand name product lines.


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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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