Immersive marketing trends for 2023

 Top 10

By: Lisa Peyton

Better B2B marketing in the metaverse

In, 2023, companies will better understand how to leverage immersive media to help meet their business objectives while simultaneously solving customer pain points.

No more passive virtual events

 “How can I provide my virtual event attendees things to do and ways to engage while offering them more of a ‘choose your own adventure’ approach?” Extended reality, or XR, does a great job solving this problem.


 Beautiful virtual spaces

2023 will continue to see an increase in new, metaverse-esque and artsy platforms that allow artists and 3D content creators to build their own worlds. A few examples of these types of spaces include Monaverse, Room and OnCyber.


Real-time, user-generated, 360-degree streaming video becomes a thing.


We no longer have to connect a crypto wallet to access blockchain-powered virtual  worlds.


Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles.


No more stock images of head-mounted displays

Spoiler alert — we won’t be walking around with a VR headset strapped to our faces in the future. We will be finding a more comfortable and intuitive way to access immersive content while going about our daily lives.


Fewer epic metaverse marketing fails (well, maybe just a few fewer)...


Back to school season

There will be more valuable online immersive marketing programs available to marketers and communicators looking to create innovative and effective campaigns.


An increase in virtual influencers in 2023

A fascinating study conducted this year concluded that a consumer’s relationship with a virtual media persona doesn’t differ significantly from their response to influencers who are actually human.


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