“How can I provide my virtual event attendees things to do and ways to engage while offering them more of a ‘choose your own adventure’ approach?” Extended reality, or XR, does a great job solving this problem.
2023 will continue to see an increase in new, metaverse-esque and artsy platforms that allow artists and 3D content creators to build their own worlds. A few examples of these types of spaces include Monaverse, Room and OnCyber.
There will be more valuable online immersive marketing programs available to marketers and communicators looking to create innovative and effective campaigns.
Predictions
Web3
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