Immersive marketing trends for 2023

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Better B2B marketing in the metaverse

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No more passive virtual events

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Beautiful virtual spaces

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Real-time, user-generated, 360-degree streaming video becomes a thing.

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We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds.

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Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles.

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No more stock images of head-mounted displays

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Fewer epic metaverse marketing fails (well, maybe just a few fewer)...

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Back to school season

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An increase in virtual influencers in 2023

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Dig deeper:

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Immersive marketing trends for 2023

Top 10

By: Lisa Peyton

Better B2B marketing in the metaverse

In, 2023, companies will better understand how to leverage immersive media to help meet their business objectives while simultaneously solving customer pain points.

In, 2023, companies will better understand how to leverage immersive media to help meet their business objectives while simultaneously solving customer pain points.

No more passive virtual events

9

Beautiful virtual spaces

8

Real-time, user-generated, 360-degree streaming video becomes a thing.

Real-time, user-generated, 360-degree streaming video becomes a thing.

7

We no longer have to connect a crypto wallet to access blockchain-powered virtual worlds.

6

Brands stop forcing virtual world explorers to adopt dopy avatars shaped like paperclips and weeble wobbles.

5

No more stock images of head-mounted displays

Spoiler alert — we won’t be walking around with a VR headset strapped to our faces in the future. We will be finding a more comfortable and intuitive way to access immersive content while going about our daily lives.

4

Fewer epic metaverse marketing fails (well, maybe just a few fewer)...

Fewer epic metaverse marketing fails (well, maybe just a few fewer)...

3

Back to school season

2

An increase in virtual influencers in 2023

A fascinating study conducted this year concluded that a consumer’s relationship with a virtual media persona doesn’t differ significantly from their response to influencers who are actually human.

1

Dig deeper:

2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

Web3 content and capabilities from an agency’s perspective

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