Video: How Snapchat’s Snap Publisher ad creation tool works
Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
Tim Peterson on July 19, 2017 at 11:11 am | Reading time: 1 minute
Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under two minutes.
But how easy to use is Snapchat’s browser-based tool? And how powerful?
Check out this video that explores Snapchat’s ad templates, shows how to convert a horizontal video into a vertical Snap Ad and tries out Snap Publisher’s feature that uses computer vision technology to automatically edit videos.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
New on MarTech