MarTech » Customer experience » Video: How Snapchat’s Snap Publisher ad creation tool works

Video: How Snapchat’s Snap Publisher ad creation tool works

Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.

Tim Peterson on July 19, 2017 at 11:11 am | Reading time: 1 minute

Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under two minutes.

But how easy to use is Snapchat’s browser-based tool? And how powerful?

Check out this video that explores Snapchat’s ad templates, shows how to convert a horizontal video into a vertical Snap Ad and tries out Snap Publisher’s feature that uses computer vision technology to automatically edit videos.

[youtube]https://www.youtube.com/watch?v=rc-cVWlLSkU[/youtube]

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About the author

Tim Peterson

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.