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MarTech » Performance Marketing » Twitter’s New Anti-Abuse Tool “Quality Filtering” Rolling Out To Verified iOS Users

Twitter’s New Anti-Abuse Tool “Quality Filtering” Rolling Out To Verified iOS Users

Verified users on iOS will soon be seeing "Quality Filtering", a new tool from Twitter that targets spam, abuse and threats.

Greg Finn on March 24, 2015 at 9:15 am

twitter-logo-small-1920
It was just over a month ago when Twitter’s CEO, Dick Costolo, stated “We suck at dealing with abuse & trolls” in an internal memo. Since then there has been an undertaking to make Twitter a better place quickly. A new feature was spotted in the wild last night by techie Anil Dash that aims to quiet any abuse before it can happen:

Well, that's an interesting & welcome addition, Twitter! (Was prompted about this on opening the app.) pic.twitter.com/Ka2VDvqwNf

— Anil Dash (@anildash) March 23, 2015

The new quality filtering tool will remove Tweets and notifications from user timelines if they are deemed to contain threats, offensive/abusive language or are spam. According to TechCrunch this feature is currently rolling out to verified users who are using iOS.

This new feature may not only help curtail abuse and spam, but the declining monthly active user issue that Twitter has been facing. By creating a safer environment (much like Facebook worked on last year) more users may feel more comfortable on the service.


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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