Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Twitter CEO Admits “We Suck At Dealing With Abuse & Trolls”

Twitter CEO Admits “We Suck At Dealing With Abuse & Trolls”

Internal memo shows that Twitter CEO, Dick Costolo, takes full responsibility for problem and takes the onus to fix the issue.

Greg Finn on February 5, 2015 at 8:41 am | Reading time: 2 minutes

twitter-logo-small-1920

An issue that Twitter has battled for years now is user retention. One issue that causes users to give up on the service is the abuse that occurs on the platform. The Verge obtained an internal memo from Twitter CEO Dick Costolo that states:

[pullquote]“We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years. It’s no secret and the rest of the world talks about it every day. “[/pullquote]

The internal communication came on the heels of abuse directed towards Lindy West that included the creation of a fake account as her dead father. Twitter’s harassment policy has been lengthy, cumbersome and rather ineffective to date. Over the past few months this has been highlighted due to some flagrant examples of abuse geared specifically towards women.

The tone in Mr. Costolo’s message was heated –with the anger directed at himself. He stated that what was happening was absurd and that he takes “full responsibility for not being more aggressive on this front.” A follow up note made the message crystal:

[blockquote cite=”Dick Costolo, Twitter CEO”]Let me be very very clear about my response here. I take PERSONAL responsibility for our failure to deal with this as a company. I thought i did that in my note, so let me reiterate what I said, which is that I take personal responsibility for this. I specifically said “It’s nobody’s fault but mine.”[/blockquote]

Twitter stock has seen a nice jump over the past 5 days leading up to the earnings call today. Expect to hear a few questions on this front (and for some new tools to help combat trolls in the near future.) For more information see The Verge.


New on MarTech

    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing
    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.