Twitter Changes Home Pages To Give Timeline Of Top Tweets
Twitter's home page has been updated on mobile and desktop versions to give not-logged-in users a taste of what's new in their countries.
Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow.
Logged-off users will still be able to benefit from Twitter content on mobile devices, seeing stories and conversations that would be relevant to them, the company announced today. This home-based timeline that will be rolled out to 23 countries makes even the logged-out experience more interactive and personalized, giving localized news, play-by-play game discussions and time-sensitive content, speaking to the core strengths of the microblogging platform.
— Twitter (@twitter) February 2, 2016
The Twitter.com home page, which has been live for the US and Japan since last April, will now be updated for other markets, allowing visitors to get a news-like experience so they can explore topics as they happen. Content will be geotargeted and based on other past Twitter activity. Tweets are selected and accounts are shown through a combination of manual and algorithmic curation, with location being a factor in determining which activity to surface.
This certainly enhances the user experience; the previous page encouraged signups to Twitter, but it did not show why the Twitter experience was worth exploring. It’s an interesting tactic and one that could potentially bring new users who are curious to learn what the social network really is all about.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
New on MarTech