Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers

Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers

New tool gives publishers the ability to find relevant content from Twitter and Vine and display it on web, mobile, television and other offline media.

Martin Beck on March 31, 2015 at 3:41 pm

twitter-bird-1920

One of Twitter’s most useful publisher use cases is being able to find conversations taking place on Twitter and repurpose them elsewhere. The ability to leverage the social network’s stream of public content is a killer feature for news and other media organizations.

And today Twitter announced the release of a new tool — Curator — to make that effort easier. Curator enables publishers to search, filter and then display content from Twitter and Vine on the web, mobile and with special integrations television and other offline media.

Here’s a rundown of how Curator works from the Twitter blog post announcing the launch:

Curator enables publishers to create complex keyword and hashtag queries to easily uncover streams of high quality Tweets. Queries can be further refined by follower counts, location, languages and more to create collections of the most relevant Tweets pertaining to that topic. For example, you can find Tweets including #MarchMadness, from users with 100+ followers located in the US. You can then use Curator to display the best Tweets from that search into your mobile app, during a TV show broadcast, or on any screen regardless of size.

twitter-curator-screen

Curator sounds a lot like Storify, which digital news organizations have long used to display social media content. It also might appear to encroach on the market for third-party tools that glean insights from Twitter data, but Twitter says Curator isn’t intended to as a replacement for such tools. Mark Ghuneim, Curator’s GM, told TechCrunch that Curator is meant to surface content in real time, rather than provide analysis later and that Twitter considers it a “baseline” product for third-party companies to build upon with custom displays and other enhancements.

In its blog post, Twitter said intends to continue working with current partners such as Flowics, Livefyre, ScribbleLive, Spredfast and Wayin and look for opportunities to expand the partnerships.

Access to Curator is limited to publishers, defined by Twitter as including “news organizations, production companies, broadcasters, local governments, and even concert venues.” You can request access here.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Processes, visibility and optimization: The keys to digital marketing transformation
    Webinar: Grow revenue streams through web accessibility and compliance
    How to turn the great buyer resignation into B2B career opportunities
    HubSpot customers paying 12% more than in 2021
    Closing your team’s technical gap without hiring

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.