Twitter Tweaks Logo And Ditches Text From Brand Identity

Everyone’s favorite little bird is growing up … and taking off.   Today Twitter announced the release of a modified logo of the Twitter bird taking off.  The bird also looks to have gone to the stylist as well as the little tuft from the head has also been removed: With the addition of the […]

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Twitter LogoEveryone’s favorite little bird is growing up … and taking off.  

Today Twitter announced the release of a modified logo of the Twitter bird taking off.  The bird also looks to have gone to the stylist as well as the little tuft from the head has also been removed:

With the addition of the new logo comes the subtraction of previous imagery.  A full trademark guide exists and older, recognizable trademarks like the lowercase text have been removed.  The guide also shares the proper format for displaying Twitter marks from broadcasting to offline marketing.

Twitter Brand Resources Bird Uses

Logo

Finally, here’s a video showing the new logo come together:

[youtube]https://www.youtube.com/watch?v=Fh20pdCrCAU[/youtube]


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About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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