Is Twitter Launching An Algorithmic News Feed Feature? ‘While You Were Away’ Spotted In The Wild

Users may not have to sort through a full list of Tweets to find the best content courtesy of a "While you were away" feature spotted in the wild.

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The beauty of Twitter has been in the simplicity of the service. A user Tweets and that message appears in a follower’s feed, uninterrupted. This however may be changing.


A new “While you were away…” feature has begun showing up for many users that is compiling top Tweets that have occurred since a user had last signed in. This would allow for Tweets to have a longer shelf life and have the ability to gain more traction. Currently Twitter has an alert system that will notify users of important Tweets, but this new system would be a set location where the best of the best unseen Tweets would reside.

This feature would likely be a major draw to the non-avid twitter user. Instead of having to scroll through a timeline of every single Tweet, they’d be able to glean the best content instantly. This would also be a boon for marketers like Arby’s that invest heavily in shareable content as the messaging will live longer than a fleeting Tweet in a timeline. There has not been an official comment about this feature or an upcoming launch yet.

Image courtesy of Chandra Salim Putra.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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