Twitter co-founder Biz Stone returning to company to help ‘guide culture’

Stone says he isn't replacing anyone, just filling hole that he left.

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Twitter co-founder Biz Stone is returning to the company in a new role. In a blog post, Stone, the CEO of Jelly, said that he will be helping to “guide the company culture”:

My top focus will be to guide the company culture, that energy, that feeling. This is where Jack, and Twitter’s inestimable CMO, Leslie Berland, feel I can have the most powerful impact. It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally so it’s also felt outside the company.

He says he isn’t replacing anyone (i.e., Jack Dorsey, current CEO).

From an investor and employee standpoint, this is likely a welcome development. Twitter has struggled to grow its engaged user base and has seen negative revenue growth the past two quarters.

It has been the subject of takeover speculation for the past six months or so. Salesforce, Google and others have been mentioned in various articles as potential buyers.

Twitter launched in 2006 and went public in 2013.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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