Twitter adds a button for people to direct-message businesses from their sites

Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privately contact businesses.

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Copyright Aaron Durand (@everydaydude) for Twitter, Inc.

Copyright Aaron Durand (@everydaydude) for Twitter, Inc.

For years, Twitter and Facebook have been trying to one-up each other as the place online for people to publicly contact businesses. Over the past year, that rivalry has moved to the private messaging realm, with Facebook turning to Messenger and Twitter turning to its direct messaging feature.

Now, four months after Facebook rolled out links businesses could put on their sites and ads (anywhere, really) that people can click on to contact a business through Messenger, Twitter is rolling out a button businesses can put on their sites that people can click on to direct-message a business through Twitter.

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About the author

Tim Peterson
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

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