Tumblr Partnership With Viacom Opens Door To MTV, Nickelodeon & Comedy Central

After announcing Tumblr sponsored posts earlier this year, the Yahoo-owned blogging platform has joined the growing list of social media sites making advertising deals with television programming networks.

According to a report on CNET.com yesterday, Tumblr has entered into a marketing partnership with television programming company Viacom.

From the CNET.com article:

Viacom — the parent of channels like MTV, Nickelodeon, and Comedy Central — will inject custom content developed for Tumblr’s blogging platform that connects to shows and events on its networks, using Tumblr’s suite of ad products. The two companies will also have co-branded campaigns to brands and agencies during the upcoming “upfront season,” which is when networks trot out their coming TV lineup to the people who buy ad space on their channels.

Financial details of the deal were not disclosed in the report. CNET claims the partnership is scheduled to kick-off during next month’s MTV Movie Awards, with the music channel posting relevant content on Tumblr.

Viacom Media Network’s head of sales, music and entertainment offered the following statement to Variety, “Tumblr is a rich environment for creative collaboration with advertisers and an immersive platform for us to tell our story in the fun, authentic voice of our brands.”