TrueView To The Rescue: Homer Simpson’s “Mr. Plow” Business Is Saved In New Ad For YouTube

YouTube’s newest pitchman is Homer Simpson in a new ad targeted at small and mid-sized businesses. The new “Homer Simpson saves the day with YouTube” ad went live Thursday and is the result of a YouTube collaboration with FOX and Gracie Films.

In the video spot, Homer’s nascent snow plowing business, “Mr. Plow,” is saved when daughter Lisa puts up a TrueView ad campaign on YouTube. With his locally targeted video ad showing on screens all over town, Homer’s (landline) phone starts ringing off the hook with new business.

YouTube also said that for the first time, small and medium-sized businesses make up the majority of the advertisers on YouTube and that the number of SMB advertisers has doubled over the past two years, according to internal data from Q4 2013 to Q4 2015.

Watch the new YouTube ad here:

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.