Reddit’s rise shows every brand needs a forum for its GenAI search strategy
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Steve Liu has been in the SEO world since 2004 in the halcyon days when a dollar—and a good title tag—went a long way. Since then, he helped pioneer SEO strategy at 1-800-Flowers.com; established SEO strategies for clients at marketing agency DDB, including ExxonMobil, Pfizer, and Hiscox Insurance; and most recently served as VP of SEO for Shutterstock and Pond5. Currently, Steve is taking a short break from the corporate world and is looking to find ways to help small businesses and entrepreneurs with their SEO. You can follow Steve on X at @SteveLiuSEO or learn more at Steve Liu has been in the SEO world since 2004 in the halcyon days when a dollar—and a good title tag—went a long way. Since then, he helped pioneer SEO strategy at 1-800-Flowers.com; established SEO strategies for clients at marketing agency DDB, including ExxonMobil, Pfizer, and Hiscox Insurance; and most recently served as VP of SEO for Shutterstock and Pond5. Currently, Steve is taking a short break from the corporate world and is looking to find ways to help small businesses and entrepreneurs with their SEO. You can follow Steve on X at @SteveLiuSEO or learn more at steveliu.com.
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search.
Steve Liu | Nov 11, 2025 at 11:52 am ET