Will AI end SEO?
From prompt engineering to data quality, SEO still depends on human input — even with AI's expanding capabilities.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Hailing from the Midlands of the United Kingdom; James Allen has been working in search since 2009. Specialising in technical SEO early in his career, he is an auditor who is capable of ascertaining his own data. With a solid knowledge of XPath and some working knowledge of Python, James also dabbles in AI scripting (for example, combining the functions of BLIP with Open-AI's GPT suite of technologies). James decided to split his career between then technical SEO, light API scripting and Analytics support disciplines. Due to this, he also has high familiarity with Google Analytics, Google Tag Manager and managing custom events within the data layer. James specialises in page-speed analysis, and utilising AI for SEO purposes.
From prompt engineering to data quality, SEO still depends on human input — even with AI's expanding capabilities.
James Allen | Mar 23, 2026 at 9:55 am ETLearn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead.
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