Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
Launching a loyalty program: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies.
Cutting through the hype: Generative AI adoption in B2B
AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations.
Investment in martech companies down 87% vs. Q1 of 2023
The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 16
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public.
Alicia Arnold: Spotlight on the expert
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.
Marketing artificial intelligence (AI)
Camille Manso: Looking forward with AI
Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing.
Google rolls out AI Overviews for more complex searches
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
Marketing artificial intelligence (AI)
4 AI tools to supercharge visual content creation
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
Martech cut of budget falls to lowest level in 10 years
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
Marketing artificial intelligence (AI)
OpenAI unveils its new flagship, ChatGPT-4o
Contrary to rumors, there was no announcement about ChatGPT for search.
MOps alignment and core responsibilities: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
IAB Podcast Upfront highlights rebounding audiences and increased innovation
IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years.
ChatGPT expected to announce search feature Monday
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
Marketing artificial intelligence (AI)
Ivan Ostojic: Looking forward with AI
There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 9
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
Marketing artificial intelligence (AI)
Human + machine = marketing powerhouse: How AI empowers the marketing generalist
OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing.
Constant Contact launches automated tools for brand consistency and campaign creation
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Marketing artificial intelligence (AI)
Meta rolls out genAI features for advertisers
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
Marketing artificial intelligence (AI)
Salesforce delivers Unified Knowledge to service agents
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
IAB NewFronts rings in the age of digital video dominance
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 2
Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
Marketing artificial intelligence (AI)
Google launches new AI-powered features for Performance Max campaigns
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
Qualtrics launches new Strategy & Research Suite for XM
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI.
Marketing artificial intelligence (AI)
How Iron Mountain implements conversational AI to drive engagement and revenue
The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
Marketing artificial intelligence (AI)
Unifying first-party data using CDPs and other tools: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data.
Marketing artificial intelligence (AI)
AI transformation: How to prepare your marketing team
Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.
Marketing artificial intelligence (AI)
Microsoft unveils a new small language model
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.
Marketing artificial intelligence (AI)
AI content creation: Ushering in the unimaginable
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 25
Also, an educator learns the drawbacks of using artificial intelligence to frame someone.
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
Marketing artificial intelligence (AI)
Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
Marketing artificial intelligence (AI)
Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.
Marketing artificial intelligence (AI)
Email tactics and CTAs for lead generation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.
Marketing artificial intelligence (AI)
Adobe puts two AI tools into general release
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 18
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
Marketing artificial intelligence (AI)
Decoding generative AI: Top LLMs and the app ecosystems they support
Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
Why relying on AI won’t improve the customer experience
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs.
Customer relationship management (CRM)
Salesforce reportedly close to deal for Informatica
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
Deep links for push notifications: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Marketing artificial intelligence (AI)
Integrating AI into MOps: Aligning your platforms, data and processes
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.