Event marketing
MarTech is your source for event marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Demandbase rethinks ABM amid B2B marketing challenges
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
Get more out of your webinars and virtual events with 24/7 engagement
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
How to align teams early with a strategic event workshop
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
3 tips to maximize your ROI at events
Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up.
Comic Con trivia, cat personalities and beyond: Empowering customer engagement
Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts.
How small companies make a big splash with event content
Hear from two companies driving engagement and pipeline for months after their events with strategic content.
Show, don’t tell: How storytelling leads to lasting brand impact
Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Beyond attendance: Unlocking B2B growth with event-led strategies
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results.
Improve your presentation skills: Tips from a comedian
Why you shouldn't tell jokes and what you need to do to develop a stage presence that will win over an audience.
Transforming meetings with StreamAlive’s visual chat experience
Meeting chats have big limitations, especially for big audiences. Imagine converting chat to a creative, visual experience.
3 tips to improve your conference presentations
Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be.
3 kinds of data to optimize digital events
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience.
4 keys to digital events planning
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees.
How to repurpose marketing event content
Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner.
Digital events platforms: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.
How to unlock more value from your event content
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Why global brands are flooding European football leagues
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.
The secrets of successful martech event marketing
Successful technology event marketing has lessons for any brand going back to in-person or hybrid events.
MarTech’s event marketing experts to follow
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Top 10 immersive marketing events of 2023
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
Bizzabo introduces Klik Experiential for in-person events
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
Events and Conversions: Getting started in Google Analytics 4
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted.
30 questions to ask a digital events platform vendor
What you should be asking the DEP vendor can depend on your business use case.
Digital event platform buyer’s guide
How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization.
How to mine data from digital events
Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
What is a digital events platform and how can it help you?
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Marketers likely to return to in-person events in 2023
By the second half of 2023 almost half our survey sample says it's extremely likely they will return to in-person events.
Will in-person events continue to be impacted as COVID constantly reinvents itself?
With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.
How Hollywood and streaming series are revolutionizing virtual events
Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood.
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about online and virtual events in our increasingly digital world.
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic.
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
How to tackle the challenges of running successful hybrid events
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Splash doubles down on virtual and hybrid events
Once all-in on in-person events, Splash's new product offering bets that virtual and hybrid are here to stay.