Data
Bizzabo acquires smart wearables startup
Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.
Event Marketing
Event Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful event marketing programs.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Marketing Operations
How to prove the benefits of webinars with engagement data
Here are some ways brands can prove the effectiveness of webinars.
Marketing Management
How the pandemic affected marketing technology replacements
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
Marketing Operations
Let’s go for a sprint: Thursday’s Daily Brief
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Automation and Orchestration
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Customer & Digital Experience
Transparency goes a long way: Wednesday’s Daily Brief
Plus FitBit's work management evolution and news from TikTok and Shopify.
Customer & Digital Experience
Delta variant has marketers less eager to return to in-person events this year
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Digital Transformation
Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs
Electronics company is also finding that virtual events are producing more qualified leads.
Customer & Digital Experience
Answer our survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
Customer & Digital Experience
How Social hour seeks to solve the virtual event networking challenge
With virtual networking often hit or miss, TechChange leverages the platform to bring agents of social change together.
Customer & Digital Experience
Virtual events and local marketing: Thursday’s daily brief
Plus, the relentless pace of change in search spurs new solutions.
Digital Transformation
Events: How virtual is reshaping what it means to engage an audience
How the necessity of virtual events became a virtue for laser technology brand Cynosure.
Customer & Digital Experience
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?
Customer & Digital Experience
Zoom announces all-in-one events platform
Zoom Events is intended to be a comprehensive solution for events of all sizes
Marketing Operations
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the bottle
Agile Marketing
Virtual events, agile teams: Thursday’s daily brief
Plus, Salesforce's ABM tools and Amobee's new identity partner
Marketing Operations
Evaluating virtual events, success with speakers: Thursday’s daily brief
Plus, Bronto ESP gets deleted
Customer & Digital Experience
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Performance Marketing
Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in 2021.
Customer & Digital Experience
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID.