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Event Marketing

Event Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful event marketing programs.

Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!

Data

Bizzabo acquires smart wearables startup

Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.

Kim Davis | Nov 16, 2021 at 1:51 pm ET

Marketing Operations

How to prove the benefits of webinars with engagement data

Here are some ways brands can prove the effectiveness of webinars.

Corey Patterson | Nov 11, 2021 at 3:15 pm ET

Marketing Management

How the pandemic affected marketing technology replacements

The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.

Kim Davis | Oct 11, 2021 at 12:41 pm ET

Marketing Operations

Let’s go for a sprint: Thursday’s Daily Brief

Plus a glimpse of the new marketing org chart with a critical marketing ops role.

Kim Davis | Sep 9, 2021 at 10:01 am ET

Automation and Orchestration

Automation, email, CRM among major marketing tools replaced in the past year

Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.

Kim Davis | Sep 8, 2021 at 3:21 pm ET

Customer & Digital Experience

Transparency goes a long way: Wednesday’s Daily Brief

Plus FitBit's work management evolution and news from TikTok and Shopify.

Chris Wood | Aug 25, 2021 at 10:04 am ET

Customer & Digital Experience

Delta variant has marketers less eager to return to in-person events this year

Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.

Henry Powderly | Aug 24, 2021 at 9:18 am ET

Digital Transformation

Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Electronics company is also finding that virtual events are producing more qualified leads.

Chris Wood | Jul 28, 2021 at 11:52 am ET

Customer & Digital Experience

Answer our survey on attending or exhibiting at in-person events

MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.

Henry Powderly | Jul 16, 2021 at 11:41 am ET

Customer & Digital Experience

How Social hour seeks to solve the virtual event networking challenge

With virtual networking often hit or miss, TechChange leverages the platform to bring agents of social change together.

Kim Davis | Jun 22, 2021 at 11:19 am ET

Customer & Digital Experience

Virtual events and local marketing: Thursday’s daily brief

Plus, the relentless pace of change in search spurs new solutions.

Kim Davis | Jun 17, 2021 at 10:09 am ET

Digital Transformation

Events: How virtual is reshaping what it means to engage an audience

How the necessity of virtual events became a virtue for laser technology brand Cynosure.

Benjamin Kibbey | Jun 16, 2021 at 10:07 am ET

Customer & Digital Experience

Choosing the right event to speak at: Thursday’s daily brief

Plus tracking script management, identity resolution, and — who broke the internet?

Kim Davis | Jun 10, 2021 at 10:44 am ET

Customer & Digital Experience

Zoom announces all-in-one events platform

Zoom Events is intended to be a comprehensive solution for events of all sizes

Kim Davis | May 19, 2021 at 10:59 am ET

Marketing Operations

Events of the future will be hybrid and “always on”

In-person will return, but the virtual genie can't be put back in the bottle

Kim Davis | May 5, 2021 at 2:51 pm ET

Agile Marketing

Virtual events, agile teams: Thursday’s daily brief

Plus, Salesforce's ABM tools and Amobee's new identity partner

Henry Powderly | Mar 18, 2021 at 10:00 am ET

Marketing Operations

Evaluating virtual events, success with speakers: Thursday’s daily brief

Plus, Bronto ESP gets deleted

Kathy Bushman | Mar 11, 2021 at 10:00 am ET

Customer & Digital Experience

Marketers say COVID vaccines create hope for quick return of in-person events

But whether organizers can safely get conferences up and running in 2021 is another question altogether.

Henry Powderly | Feb 1, 2021 at 8:45 am ET

Performance Marketing

Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in 2021.

Kim Davis | Jan 11, 2021 at 2:35 pm ET

Customer & Digital Experience

One view of the future of events: niche and hybrid

There are still many questions to be answered about the events landscape post-COVID.

Kim Davis | Dec 22, 2020 at 3:42 pm ET
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White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

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