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Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.