Data
Bizzabo acquires smart wearables startup
Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.
Event Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
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Data
Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.
Marketing Operations
Here are some ways brands can prove the effectiveness of webinars.
Marketing Management
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
Marketing Operations
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Automation and Orchestration
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Customer & Digital Experience
Plus FitBit's work management evolution and news from TikTok and Shopify.
Customer & Digital Experience
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Digital Transformation
Electronics company is also finding that virtual events are producing more qualified leads.
Customer & Digital Experience
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
Customer & Digital Experience
With virtual networking often hit or miss, TechChange leverages the platform to bring agents of social change together.
Customer & Digital Experience
Plus, the relentless pace of change in search spurs new solutions.
Digital Transformation
How the necessity of virtual events became a virtue for laser technology brand Cynosure.
Customer & Digital Experience
Plus tracking script management, identity resolution, and — who broke the internet?
Customer & Digital Experience
Zoom Events is intended to be a comprehensive solution for events of all sizes
Marketing Operations
In-person will return, but the virtual genie can't be put back in the bottle
Agile Marketing
Plus, Salesforce's ABM tools and Amobee's new identity partner
Marketing Operations
Plus, Bronto ESP gets deleted
Customer & Digital Experience
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Performance Marketing
Expect consolidation in the virtual event space in 2021.
Customer & Digital Experience
There are still many questions to be answered about the events landscape post-COVID.