Customer data platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions as well as our CDP buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Getting the most out of first-party data with a CDP
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Know your partners: Friday’s Daily Brief
Plus customer education and refreshing your websites.
Record growth for CDPs in 2021
New CDPs split about evenly between startups and established vendors.
The Real Story on MarTech: History lessons for CDP Buyers
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
The Real Story on MarTech: Beware ‘Roof Rack’ CDPs
Why there's real value in independent CDPs.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Data is at the heart of everything, but we’re still struggling to handle it
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
Adobe rearchitects its CDP: Wednesday’s daily brief
Plus, what Apple's App Tracking Transparency means for advertisers
Google tests lists, CDPs unify: Wednesday’s daily brief
Plus, picking the right podcast
How CDPs fit within a B2B marketing strategy
Red Hat's Joel Eaton helps marketing and sales teams protect their data investment
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
MarTech approaches, Sitecore’s CDP: Thursday’s daily brief
Plus, Google privacy
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding round
Disruptive martech trends, and what a CDP fixes: Friday’s daily brief
Plus, the state of brand trust in 2021.
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack?
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success.
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential.
How a CDP helps with D2C
Implement a CDP and use insight from customer experience to maneuver to more direct tactics.
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office data.
Acquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia Engage.
Salesforce makes latest move in CDP race
360 Audiences, Salesforce's CDP, is finally set to launch this month.
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey.
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.
CDP Maturity Model: 7 steps to CDP heaven for data management
Being able to manage customer data efficiently can transform marketing performance, platforms say.
How a CDP can help reduce ad spend, drive revenue and build trust with customers
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and announcements.
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP Institute Founder David Raab.