IAB Tech Lab releases new privacy standards
Rules aim to keep up with evolving state laws and to make it easier to communicate consumer privacy choices.
Security and Privacy
6 steps to protect your data from being stolen by vendors
Learn how to audit martech vendors, limit their access to sensitive data and make security part of every software purchase.
A framework for auditing generative AI outputs pre-launch
A structured review process helps teams enforce brand voice and reduce legal risk before AI-generated content reaches market.
How to future-proof your AI stack with data governance
Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks.
ActiveCampaign’s latest move signals the era of self-driving campaigns
The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured.